My Social Life

The Social Report - July 2020 | TikTok Ban, Influencer Partnerships, #DefeatByTweet and more

Episode Summary

The Social Report is a new, monthly episode of My Social Life in conjunction with Trufan where Jacob sits down with Trufan’s Chief Growth Officer and My Social Life alumni (episode 45) Scott Berty and Trufan’s Director of Growth Marketing Cam Russelle to discuss some of the most interesting social media news from the last month.

Episode Notes

The Social Report is a new, monthly episode of My Social Life in conjunction with Trufan where Jacob sits down with Trufan’s Chief Growth Officer and My Social Life alumni (episode 45) Scott Berty and Trufan’s Director of Growth Marketing Cam Russelle to discuss some of the most interesting social media news from the last month.

In today’s episode each person brought two articles to the group. See below for timecodes of each topic and links to the article being discussed.

The potential TikTok ban in the United States and Potential “Replacement Platforms”
Time: 0:53
Link: https://www.forbes.com/sites/zakdoffman/2020/07/18/threat-of-tiktok-ban-suddenly-gets-serious-heres-what-that-means-for-you/#474c63fc6a75

 

The Formation of Team PokerStars and Brands Focusing on Long-Term Partnerships with Influencers
Time: 13:19
Link: https://www.moreaboutadvertising.com/2020/07/the-most-inspiring-new-influencer-marketing-campaigns/

#DefeatByTweet, Donald Trump “Tweeting Himself Out Of Office”
Time: 25:06
Link: https://defeatbytweet.org/

 

JanSports #LightentheLoad Campaign, A GenZ Focused Campaign By a Backpack Company Around Mental Health
Time: 32:57
Link: https://www.prnewswire.com/news-releases/jansport-doubles-down-on-commitment-to-gen-z-and-mental-health-301089543.html

 

Ancestry DNA’s Use of Micro-Influencers
Time: 38:59
Link: https://www.moreaboutadvertising.com/2020/07/the-most-inspiring-new-influencer-marketing-campaigns/

 

Why the COVID-19 crisis has elevated influencer marketing
Time: 45:15
Link: https://www.cmo.com.au/article/681575/why-covid-19-crisis-has-elevated-influencer-marketing/

 

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